top of page

How Businesses Can Build Partnerships to Increase Employee Engagement and Community Impact

The Robin Cancer Trust

Jul 21, 2026

At The Robin Cancer Trust, we work with businesses who want to do more than simply support a charity financially.

Businesses today are looking for more than traditional sponsorship opportunities.

A logo on a banner or website has its place, but the most successful partnerships go further. They create opportunities for employees to get involved, bring people together and demonstrate a genuine commitment to the communities they operate in.


At The Robin Cancer Trust, we work with businesses who want to do more than simply support a charity financially. They want to create experiences their teams remember, conversations that matter and impact that can be measured. Whether that's through sponsorship, employee fundraising, networking events or workplace awareness, there are many ways businesses can make a difference.


Why sponsorship should be about more than visibility


The best partnerships create a win-win for the business, their employees and the charity they are supporting. The benefits include:


For businesses

  • Build stronger relationships with customers and communities

  • Give employees meaningful opportunities to get involved

  • Support wellbeing and team connection

  • Demonstrate commitment to social responsibility


For employees

  • Take part in shared experiences outside the workplace

  • Feel connected to a cause that matters

  • Build stronger relationships with colleagues


For charities

  • Raise vital funds

  • Reach more people with life-saving awareness

  • Support people affected by cancer


How businesses can get involved and help save lives


Sponsor a large scale community event


The Colchester Half Marathon is owned by The Robin Cancer Trust. Each year this annual race brings together thousands of runners, supporters and local businesses. Attracting over 3,000 runners, every entry helps fund our work providing life-saving testicular and ovarian cancer awareness and vital support services.


For businesses, sponsorship provides an opportunity to:

  • Showcase your brand to a large audience both online and offline

  • Engage employees through team participation

  • Demonstrate your commitment to the community


We have sponsorship opportunities available for businesses of all sizes.


The 2026 race was supported by valued local businesses and Toby Freeman, CEO and Founder of The Robin Cancer Trust, said:

“We’re incredibly grateful to everyone who helped make the 2026 Colchester Half Marathon such a success, especially our sponsors and partners for their continued support. All funds raised go directly towards our life-saving cancer awareness and support work, helping us to educate, engage and empower more young people in Colchester and beyond.”


Explore the sponsorship packages for the 2027 race which takes place on Sunday 14th March

or sign up to take part in the race here.



Bring your team together for a challenge


RUN24 gives businesses the opportunity to bring colleagues together through a shared challenge while raising funds for The Robin Cancer Trust. Taking on a 24-hour treadmill challenge, RUN24 is a great example of how fundraising can become part of employee engagement, creating conversations, encouraging teamwork and supporting a meaningful cause.


House Group and United Soles running club took on their RUN24 challenge in January. Their team completed 132 miles in their 24-hour treadmill challenge, raising over £1,900 for the Robin Cancer Trust. Their team took turns to keep the treadmill manned for 24-hours 




Support a local community event


Pants to Cancer Walk


Our annual Pants to Cancer Walk is taking place on Sunday 20th September. This community event brings together families, friends and businesses for a fun day of fundraising and awareness along the Essex coast, walking from Clacton pier to Walton pier, with the option of wearing your pants over your clothes! 



Local businesses can get involved by:

  • sponsoring the event

  • entering a team

  • encouraging employees to take part

  • supporting colleagues who want to fundraise


With sponsorship packages available below to suit different budgets, there are opportunities for businesses of all sizes here.



Build relationships through networking



Putt & Connect


Great partnerships start with great conversations.


Putt & Connect brings businesses together for an evening of crazy golf, networking and food at Putt in the Park Colchester on Thursday 10th September. It's designed to help local businesses:

  • meet new connections

  • strengthen existing relationships

  • engage employees

  • support their community



Bring your team, meet = businesses and enjoy a relaxed afternoon in central Colchester - all while supporting life-saving cancer awareness! Find out more on our event page Putt and Connect 2026 | Robin Cancer Trust



Businesses making an impact




Ready to create a partnership your employees will care about?


Whether you're looking to sponsor an event, bring your team together for a challenge, support your local community or raise awareness in your workplace, we'd love to work with you. Together, we can create partnerships that go beyond the logo and make a lasting impact.


Contact us now to get started.


Untitled-2.png

Sign Up to our Newsletter and Never Miss an Update!

Be the first to know about our exciting announcements, epic events and

awesome ways to help us continue to save lives!

By signing up, you are letting us know that you are happy to be contacted by email and understand you can unsubscribe at any time. To understand how we use our data, please view our Privacy Policy.

Untitled-1.png

 Accessibility 

Accessibility is an ongoing journey. We're committed to continuous improvement and ensuring that everyone, regardless of ability can access life-saving information and support. 

If you experience any difficulty using our website or accessing information, please let us know so we can help. You can contact us by email: info@therobincancertrust.org

White logo for the Robin Cancer Trust
Text for the fundraising regulator
Icon of a lion holding a union jack flag

© 2026 by The Robin Cancer Trust | Registered Charity No: 1148999 

Registered Charity Address: 29 Queens Road, Wivenhoe, Essex, CO7 9JJ

Join us online

Facebook

Instagram

TikTok

LinkedIn

Quick links
  • Facebook Icon White
  • Instagram Icon White
  • TikTok Icon White
  • Linkedin Icon White
Icon displays proud partener of the world ovarian cancer coalition. Driving prodfound equitable change for all those impacted by ovarian cancer.
text icon in white for cancer52
Testicular cancer network logo in black
Logo shows 'Member' Association for Male Health and Wellbeing
PIFTICK_Colour-white text.png

Website powered by Capture House

bottom of page